Snapticle

Regulating Promotions on Social Media

Why in the News?

Well-known people and social media influencers must disclose any financial or tangible benefits they receive from the brands or products they are endorsing on social media, according to endorsement guidelines the Centre has published.

What does "Endorsement" mean?

  • Endorsements are advertising that uses well-known figures or celebrities who have gained the public's high regard.
  • Clients and advertisers hope a celebrity's endorsement or seal of approval will positively affect consumers.
    • For instance, young men or kids who look up to Sachin Tendulkar as a role model may be influenced by his endorsement of motorcycles and cookies.

What percentage of influencers do we follow?

  • According to a report by the digital marketing firm iCubesWire Survey, a significant portion of Indians reportedly bases their brand decisions on advice from influencers. 
  • 34% of survey participants purchase goods or services after viewing influencers' social media posts. 
  • On popular social media sites like YouTube, Facebook, and Twitter, among others, this content may take the form of reels or videos.

What is the level of consumption of social media like youtube, Fb, and other sites in India?

  • Prevalence of Social Media: 
  • The statistical analysis shows that social media users are increasing rapidly, with around 467 million in 2022. It is all because of increased internet connectivity among people. 
  • It has reached around 658 million in India, which is around 47% of the population. 
  • Advantages of social media: 
  • Information democratization: The spread of knowledge and improved communication are made possible by social media. Today, countless online users feel empowered to ignore established information curators.
  • In addition to being content consumers, they are now content producers and distributors.
  • Direct Access to the Government: Modern social media has allowed common citizens to interact directly with the government.
    • These days, stories about regular people tweeting about the Railway and other ministries and the organizations responding to them are widespread.
  • Self-expression and creativity are promoted by social media, which gives users a platform to share their original works, thoughts, and ideas with the rest of the world.
  • Now, More effective and personalized customer service is possible. It is all because of social media's increased ability for businesses to interact with their clients in ways that were not previously possible.
    • Social media is a cost-effective method for businesses to market and advertise their goods and services.
  • Social media-related difficulties:
    • False or misleading advertising is a common tactic some businesses use to promote their goods and services on social media platforms, which is an unfair business practice.
      • Influencers also post product reviews on social media sites, but some of those reviews may be biased or fake, misleading consumers and going against fair-trade principles.
    • Social media has become a haven for cyberbullying and harassment, sometimes resulting in mental health problems and even suicide.
    • Social media platforms gather and store a lot of personal data, which raises questions about data security and privacy.
    • Lack of Regulation and Polarization: There is little regulation of social media platforms, which can result in the spread of hate speech, fake news, and harmful content.
      • Social media can also lead to polarization by creating an "echo chamber" effect, exposing people to others with similar views and opinions.




KSG BRANCHES​

2521, Hudson Lane Vijay Nagar,
Near GTB Nagar Metro Station,
Delhi
Ph.: 97173 80832 | 88605 88805

More Details

Plot No. 48, 1st & 2nd Floor,
Behind Sargam Talkies, Zone 2,
M.P Nagar, Bhopal
Ph.: 75099 75361 | 91798 95361

More Details

111-117, 1st Floor, Veda Building,
Bhawar Kuan Square,
Indore
Ph.: 98937 72941 | 0731-497 7441

More Details

A1, 2nd Floor, Mamoor Plaza
Above Airtel Office, 2nd Cross Road, 
5th Block, Koramangala, Bengaluru
Ph.: 76191 66663 | 080-4854 4393

More Details

56/4 G. Floor & 32, Old Rajendra Nagar, 
Bada bazaar Road, Near Salwan Public School, 
Gate No.2, Delhi
Ph.: 98112 93743 | 011-4517 0303

More Details

Office No. 42, 2nd Floor, 
OM HEERA PANNA Co-op. Society,
Opp. City International School, Oshiwara,
Jogeshwari (West), Mumbai – 400 102
Ph. 98712 65599 | 882600 2521

More Details

2nd Floor keisamthong Hodam Leirak
Thoudabhabok Machin, 
Imphal West,
Manipur
Ph.: 96502 45599

More Details

4th Floor, Chinar Heights, 
Near Chinar Colony, Baghat
Dist- Srinagar, J&K- 190005
Ph.: 9871235599

More Details

403-404, Apex Tower,
Lal Kothi, Tonk Road,
Jaipur
Ph.: 82908 00441 | 0141-4052 441

More Details

Above Toyota Showroom,
Exhibition Road, 
Near Gandhi Maidan, Patna
Ph.: 74639 50774 | 0612- 2500 961

More Detail

3rd Floor, Strawberry Hill, 
New Garden, Sirom Toli Chowk, 
Ranchi 
Ph.: 99399 82007 | 99736 52008

More Details

2nd floor, Houses No: 3-6-111/7&6,
Above PUMA Showroom,
Liberty Main Road, Himayatnagar,
Hyderabad – 500 029
Ph. 79960 66663 | 882600 2521

More Details